The best questions to ask to a customer/prospect

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1. Company:

 

  •  Tell me about your business

 

 

 

  • What makes your company unique?

 

 

 

  • Expectations this year/next year? Growth?

 

 

 

  • What are the biggest challenges you face in growing your business

 

 

 

  • How many employees do you have?

 

 

 

  • Current challenges? Why are these the biggest challenges?

 

 

 

  • How does the company organogram look like? Hierarchy/Flat/Family?

 

 

 

  • How does the management team look like?

 

 

 

 

 

 

 

2. Organisation/team:

 

  • How does your team look like?

 

 

 

  • What can be better or should change according to you? How would you do it?

 

 

 

  • How should your organisation look like?

 

 

 

  • What's your recruitment process?

 

 

 

  • What are your responsibilities

 

 

 

  • In addition to yourself, who else is involved with the decision making  process

 

 

 

 

 

 

 

3. Personal growth:

 

  • What are your ambitions?

 

 

 

  • What do you expect from your team?

 

 

 

  • What mentality would you like the company culture to have?

 

 

 

 

 

 

 

4. Other:

 

  • What are you looking for exactly

 

 

 

  • What are your priorities for this project

 

 

 

  • What qualities are you looking for in a supplier

 

 

 

  • What do you like most about your current supplier

 

 

 

  • If you could change anything about your current supplier, what would it be

 

 

 

  • What’s your criteria for making a decision

 

 

 

  • Describe your decision making process

 

 

 

  • How do you currently measure success when working with your current supplier

 

 

 

  • What are your expectations for a smooth transition to our product line

 

 

 

 

 

 

 

 

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